VIDEO: Our Chief Marketing Officer, Kingsley Wheaton, chats to Sky News Business Presenter, Ian King, live from Abu Dhabi.
The new deal will see BAT become a Principal Partner of the famous F1 team from the start of the 2020 Formula 1 season.
The people who help make us the company we are today take centre stage in our company video, We are BAT.
The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.
Download our 2018 Annual Report to see how we performed in the year to December 31 2018.
Our sustainability reports include a focus on our ongoing commitment to harm reduction.
Our Chief Marketing Officer Kingsley Wheaton on why the time is right to simplify our New Category brand portfolio.Watch video 28 November 2019
In the video above, our Chief Marketing Officer, Kingsley Wheaton, explains that, as BAT focuses on becoming a stronger, simpler, faster organisation, now is the right time to make this move.
He says: “We want to lead the industry across all our New Category products and believe the time is now right to simplify our brand portfolio, creating three strong, recognisable and trusted global brands.”